दो दोस्त दार्जिलिंग चाय का स्वाद लेकर पहुंचे शार्क टैंक, 30 लाख के साथ जीता करोड़ों दिल भी

शार्क टैंक के दूसरे सीजन के पहले एपिसोड में दिखे दो ऐसे दोस्त, जिनका स्टार्टअप दार्जिलिंग की हेरिटेज चाय का स्वाद लोगों तक पहुंचा रहा है।

[{"selector":"#anim-8db412d9-cf2e-41ce-894d-8ea9bc02b26e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(62.499998812006964%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-b16b840f-2b42-4040-b812-9d977353219f","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] इन दो दोस्तों ने शार्ट टैंक इंडिया के ज़रिए बिज़नेस की 15% इक्विटी के लिए 30 लाख रुपये हासिल करने के साथ-साथ, पूरे देश का दिल भी जीत लिया। इन दो दोस्तों ने शार्ट टैंक इंडिया के ज़रिए बिज़नेस की 15% इक्विटी के लिए 30 लाख रुपये हासिल करने के साथ-साथ, पूरे देश का दिल भी जीत लिया।

देखें, इस स्टार्टअप की दिल छू लेने वाली कहानी

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1990 से 24 वर्षीय स्पर्श अग्रवाल के परिवार के पास, दार्जिलिंग के सेलिम हिल में मौजूद 74 चाय बागानों में से एक बागान था।

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बाद में स्पर्श ने अपने दोस्त ईशान के साथ मिलकर, दार्जिलिंग की चाय को बेचने के लिए नई मार्केटिंग तकनीक निकाली और नए मॉडल के साथ स्टार्टअप शुरू किया।

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अपने रिसर्च में उन्होंने देखा कि हर दो-तीन महीनों में बागानों में उगने वाली चाय की पत्तियों के स्वाद में फर्क आ जाता है।

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अपने स्टार्टअप के ज़रिए, वह चाय के इस अलग-अलग स्वाद को लोगों तक पहुँचाना चाहते थे।

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इसलिए उन्होंने एक सब्सक्रिप्शन बेस्ड तरीका निकाला।

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जिसमें, 2100 रुपये में वह ग्राहकों को साल भर का सब्सक्रिप्शन देते हैं और उन्हें अलग-अलग स्वाद वाली ऑर्गनिक चाय पहुंचाते हैं।

[{"selector":"#anim-86f96a57-dfe6-4144-b7e2-e4d54007c55b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(8.655278490831467%, -8.794147184378585e-7%) scale(1.434782608695652)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-23df30f8-03ec-491f-8344-b6a79e11c4b6","keyframes":[{"offset":0,"transform":"translate3d(0, -194.47713%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -54.686968956%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -18.592013628%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -6.981728967%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.033843228%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

अपने स्टार्टअप के इस यूनिक तरीके को लेकर वह शार्क टैंक इंडिया में भी पहुंचे थे।

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चाय की अपनी हेरिटेज को पेश करने के उनके तरीके ने न सिर्फ सभी शार्क्स का दिल जीता, बल्कि देशभर में भी छा गए।

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पढ़ें ऐसी और कहानियां यहाँ

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