दो दोस्त दार्जिलिंग चाय का स्वाद लेकर पहुंचे शार्क टैंक, 30 लाख के साथ जीता करोड़ों दिल भी

शार्क टैंक के दूसरे सीजन के पहले एपिसोड में दिखे दो ऐसे दोस्त, जिनका स्टार्टअप दार्जिलिंग की हेरिटेज चाय का स्वाद लोगों तक पहुंचा रहा है।

[{"selector":"#anim-8db412d9-cf2e-41ce-894d-8ea9bc02b26e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(62.499998812006964%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-b16b840f-2b42-4040-b812-9d977353219f","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.330000000000000015543122344752191565930843353271484375,0.66000000000000003108624468950438313186168670654296875,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] इन दो दोस्तों ने शार्ट टैंक इंडिया के ज़रिए बिज़नेस की 15% इक्विटी के लिए 30 लाख रुपये हासिल करने के साथ-साथ, पूरे देश का दिल भी जीत लिया। इन दो दोस्तों ने शार्ट टैंक इंडिया के ज़रिए बिज़नेस की 15% इक्विटी के लिए 30 लाख रुपये हासिल करने के साथ-साथ, पूरे देश का दिल भी जीत लिया।

देखें, इस स्टार्टअप की दिल छू लेने वाली कहानी

[{"selector":"#anim-5849588b-9aaa-40b2-9620-67e3890c684b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0d27c415-40d1-4e69-a135-a976b1ce5365","keyframes":[{"offset":0,"transform":"translate3d(0, -215.54375%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -60.610902499999995%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -20.6059825%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -7.738020625%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -3.3624824999999996%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

1990 से 24 वर्षीय स्पर्श अग्रवाल के परिवार के पास, दार्जिलिंग के सेलिम हिल में मौजूद 74 चाय बागानों में से एक बागान था।

[{"selector":"#anim-369a9626-1ca1-4a48-8e0b-a6dd1d4936f8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-24.967554704872263%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f2893b90-28cf-4ef2-ba3f-a11c2b8b5383","keyframes":[{"offset":0,"transform":"translate3d(0, -182.28115%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -51.25745938%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -17.42607794%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -6.543893285%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -2.8435859399999996%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

बाद में स्पर्श ने अपने दोस्त ईशान के साथ मिलकर, दार्जिलिंग की चाय को बेचने के लिए नई मार्केटिंग तकनीक निकाली और नए मॉडल के साथ स्टार्टअप शुरू किया।

[{"selector":"#anim-1d7284de-c02a-46d8-8588-585ecb7fe6f0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-25.000000000000007%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5b003b22-e6c6-4ac3-9caa-16460c436d3c","keyframes":[{"offset":0,"transform":"translate3d(0, -275.5179%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -77.47563348%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -26.33951124%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -9.89109261%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -4.29807924%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

अपने रिसर्च में उन्होंने देखा कि हर दो-तीन महीनों में बागानों में उगने वाली चाय की पत्तियों के स्वाद में फर्क आ जाता है।

[{"selector":"#anim-40c3b5bd-0036-4e9c-b628-b70809560f49 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-12.98046441741055%, -13.218324384746706%) scale(1.2645502645502646)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a3f6cefc-52fe-471a-8d54-0747bd524378","keyframes":[{"offset":0,"transform":"translate3d(0, -241.5076%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -67.91193712%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -23.08812656%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -8.67012284%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -3.7675185599999996%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

अपने स्टार्टअप के ज़रिए, वह चाय के इस अलग-अलग स्वाद को लोगों तक पहुँचाना चाहते थे।

[{"selector":"#anim-9f8b7e3f-a20c-4f04-bfdf-edfb334a3496 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-10d64f50-f1bb-49cc-a46a-4d7cf51dfb19","keyframes":[{"offset":0,"transform":"translate3d(0, -240.88697%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -67.737415964%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -23.028794332%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -8.647842223%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -3.757836732%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

इसलिए उन्होंने एक सब्सक्रिप्शन बेस्ड तरीका निकाला।

[{"selector":"#anim-dbc9c5fa-ec67-4099-b2b6-c9e0d53ae4a9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(13.033953773500883%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Party Text

जिसमें, 2100 रुपये में वह ग्राहकों को साल भर का सब्सक्रिप्शन देते हैं और उन्हें अलग-अलग स्वाद वाली ऑर्गनिक चाय पहुंचाते हैं।

[{"selector":"#anim-86f96a57-dfe6-4144-b7e2-e4d54007c55b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(8.655278490831467%, -8.794147184378585e-7%) scale(1.434782608695652)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-23df30f8-03ec-491f-8344-b6a79e11c4b6","keyframes":[{"offset":0,"transform":"translate3d(0, -194.47713%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -54.686968956%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -18.592013628%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -6.981728967%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -3.033843228%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

अपने स्टार्टअप के इस यूनिक तरीके को लेकर वह शार्क टैंक इंडिया में भी पहुंचे थे।

[{"selector":"#anim-7874a071-36c0-4e9c-a05f-675686410a34 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.192176182534407%, 0, 0) translate(6.521739130434784%, 0.815217700844587%) scale(0.8695652173913043)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-f9d84f7f-0206-41c2-8c92-ed4d6c7df01f","keyframes":[{"offset":0,"transform":"translate3d(0, -390.21338%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -109.728002456%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -37.304399128%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -14.008660341999999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -6.087328727999999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

चाय की अपनी हेरिटेज को पेश करने के उनके तरीके ने न सिर्फ सभी शार्क्स का दिल जीता, बल्कि देशभर में भी छा गए।

[{"selector":"#anim-d3a3ba9d-5c9c-4ca9-aa10-608e0783cbb5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-64.89219490146003%, 0, 0) translate(0%, 0%) scale(1)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-517795d3-215e-45b8-8b4f-9e1228a44c11","keyframes":[{"offset":0,"transform":"translate3d(0, -290.84679%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -81.786117348%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -27.804953124%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -10.441399761%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -4.537209924%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

[{"selector":"#anim-525cd564-a98d-45a8-ab42-ea63972ed6a2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(0%, 0%) scale(1)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

पढ़ें ऐसी और कहानियां यहाँ

[{"selector":"#anim-e1ef893e-4d83-46b6-9deb-e4eb7fd74d31","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.330000000000000015543122344752191565930843353271484375,0.66000000000000003108624468950438313186168670654296875,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-0c85aac2-440d-4b3e-8069-7fba026b77b2","keyframes":[{"offset":0,"transform":"translate3d(0, -378.49004%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.289999999999999980015985556747182272374629974365234375,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.450000000000000011102230246251565404236316680908203125,"transform":"translate3d(0, -106.431399248%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.60999999999999998667732370449812151491641998291015625,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.70999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -36.183647824000005%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8000000000000000444089209850062616169452667236328125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.84999999999999997779553950749686919152736663818359375,"transform":"translate3d(0, -13.587792436%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92000000000000003996802888650563545525074005126953125,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.95999999999999996447286321199499070644378662109375,"transform":"translate3d(0, -5.904444624%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]